NeuroApplied develops a platform for eliciting subconscious perception of brands by their consumers.
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NeuroApplied offers customer-focused marketing based on the study of the customers’ collective subconscious. The company applies machine-learning analytics, in combination with neural-networks computing, to online picture games in order to provide its clients with useful data collected from the associative subconscious of their customers. Its SaaS-based platform provides an intuitive dashboard for insights that is nonintrusive, and visually stimulating for respondents. NeuroApplied was founded by Lior Moyal, Elhanan Meirovithz, and Inna Schneiderman in June 2016.